My Portfolio

Marketing Experience

2024 - Present

Freelance / Entrepreneur

Established and managed an online baby clothing business, overseeing brand development, e-commerce operations, and marketing strategy.
Developed a unique handmade Japanese baby product brand, handling everything from concept creation to fulfillment.
Implemented cost-saving strategies and supply chain optimization to enhance profitability.

2020 - 2022

Head of Marketing

Led and executed annual/mid-term marketing strategies, covering digital marketing, on/offline promotions, events, and product portfolio management.
Spearheaded e-commerce sales and promotions, increasing Lazada and Shopee YoY sales by 6%.
Managed APAC distributors and collaborated with Japan HQ on branding initiatives.
Successfully launched a "Kawaii" limited edition pen series, expanding to the US market.

2017 - 2020

Project Lead (CSR) & Section Head (Communications)

Led cross-functional marketing projects to develop 360-degree marketing strategies for skincare and cosmetic brands.
Managed large-scale product launches, brand repositioning, and influencer collaborations.
Increased brand favorite rating by 33% YoY for "B.A."
Led the brand renewal of "Red B.A.," achieving a 5% YoY revenue increase and winning 32 Best Cosmetics awards.

2010 - 2016

Team Lead (Brand Strategy) & Sales Department

Developed sales operations manuals and training for 45,000 salespeople, enhancing store standards and customer experience.
Conducted competitor analysis and brand positioning research to refine marketing strategies.
Managed a team of six and contributed to nationwide sales improvements.

Education

2006 - 2010

Rikkyo University, Tokyo, Japan
Bachelor of Sociology, March 2010

Skills & Expertise

I am a 360-degree strategic marketer, designer, and entrepreneur with a passion for creating impactful brands and experiences. With expertise in marketing strategy, branding, and design, I bring a holistic approach to every project—ensuring creative vision aligns with business goals.