Marketing & Design Skills
01: Marketing experience
Marketing Strategy - With extensive experience in B2C and B2B marketing, I have successfully developed and executed annual and mid-term marketing strategies for global brands in the beauty, FMCG, and stationery industries. My expertise includes cross-channel marketing, digital promotions, and leveraging market insights to craft data-driven strategies that enhance brand presence and drive revenue growth. I led marketing initiatives that increased YoY e-commerce sales by 6% and successfully launched a "Kawaii" limited edition pen series, which later expanded to the US due to its success.
E-Commerce - I have hands-on experience setting up and managing e-commerce platforms, including Shopify, Lazada, Shopee, Square Online, and Etsy. From content creation and platform configuration to inventory management and online promotions, I have built and optimized digital storefronts to maximize conversions and customer engagement.
Branding - Building strong, recognizable brands is at the core of my expertise. I have led brand concept development, brand identity creation, and rebranding strategies for multiple companies. I executed a brand renewal for "Red B.A," increasing revenue by 5% YoY and winning 32 Best Cosmetics awards. I also launched a new brand, "diem couleur," which won 13 Best Cosmetics awards.
Product Development - I have a track record of managing end-to-end product development, from ideation to launch. My experience includes overseeing product portfolios, market research, and supply chain optimization. At Pentel Singapore, I played a pivotal role in revamping product concepts and successfully introduced a new limited edition series. At POLA, I spearheaded new product launches that led to significant sales growth and brand recognition.
Artist Collaboration - I have successfully collaborated with renowned artists to enhance brand presence through creative production and promotional planning. At POLA, I orchestrated artist collaborations to develop visually compelling campaigns that strengthened brand identity and market reach. My expertise lies in curating impactful partnerships that bridge art and commerce, creating unique storytelling opportunities for brands.
Event Management - I have planned and executed large-scale events, including brand activations, promotional campaigns, and corporate CSR initiatives. My experience spans offline and online events, managing everything from logistics and partnerships to audience engagement.
02: Design
Creative Direction - As a creative director, I have overseen visual storytelling, brand aesthetics, and design execution across multiple platforms. My ability to merge creativity with strategic marketing ensures visually compelling campaigns that align with brand identity and consumer preferences. From social media content to packaging and promotional materials, I bring a strong design perspective to all my projects.
Logo Design - I have experience designing brand logos and corporate logos, translating brand identity into visually compelling symbols. While I am still building a portfolio in this area, my strong foundation in branding and design enables me to create logos that effectively communicate a brand’s vision and values.
03: Entrepreneurship
mugi baby Tokyo - As the founder of mugi Baby Tokyo, I have firsthand experience managing business operations, brand development, and digital marketing. My entrepreneurial journey has honed my ability to navigate market trends, optimize profitability, and create engaging customer experiences. These ventures showcase my adaptability, problem-solving skills, and passion for building successful brands from the ground up.
